Vote YES on Prop 31

Big Tobacco is spending millions to delay the implementation of a law ending the sale of fruit and candy-flavored tobacco. With marketing targeted to kids, LGBTQ+ and communities of color, they’re using lies and sweet flavors like blue raspberry, root beer, and minty menthol to hook individuals and make them lifelong customers. And the numbers speak for themselves: 

• Over 2 million middle and high school students now use e-cigarettes and, in California, almost all high school students who use e-cigarettes use flavored products.
• At much higher rates than straight adults who smoke, 54.5% of lesbian or gay adults who smoke use menthol cigarettes and, 85% of Blacks who smoke use minty menthols.